Market Access

At 52W, we don’t just help you reach the market — we guarantee your entry with impact, positioning, and results.

With over 20 years of direct experience in retail, our co-founder Gustavo brings a deep understanding of Brazil’s commercial landscape — from negotiation tables with major retailers to the realities of distribution, shelf dynamics, and consumer behavior.

Our Market Access division is led by a dedicated team of experts in branding, trade marketing, and activation, with a single goal: to make your product succeed on the shelf.

We offer:

• Retail relationship management with national and regional chains
• Channel strategy and pricing architecture
• Trade marketing planning and execution
• POS materials, activation campaigns, and in-store visibility
• Brand development and private label projects
• Distribution support and route-to-market planning
   

Whether you're launching a new brand or scaling an existing one, we provide end-to-end market access, from paperwork and pricing to placement and promotion.

We don’t promise shelf space — we build it, and we protect it, with intelligence, consistency, and experience.