Fresh Fruit

 At 52W, our journey began as a consultancy — supporting producers with strategy, compliance, and market access. But very quickly, our partners began asking for more: they wanted help not only with how to sell, but with actually selling.

That shift happened naturally — and our first real commercial breakthrough came with Portuguese apples, opening the doors to major retail groups and establishing a new model: one based on trust, execution, and full-chain integration.

Today, we specialize in fresh fruit programs that are active 52 weeks a year — aligning with the core mission of 52W: to provide consistent, high-quality supply all year round.

Our main sourcing regions:

• Argentina – Pears, apples, oranges, lemons, and mandarins.
• Brazil – Grapes and avocados.
• Egypt – Oranges, lemons, and mandarins.
• Portugal – Apples and pears.
   

We combine this diversified sourcing with deep expertise in quality control, traceability, and certifications, including GlobalG.A.P., ensuring that each product meets the highest international standards.

From sourcing and packing to compliance and logistics, we manage every stage of the operation — offering customized formats, real-time support, and full commercial execution.

— with precision, week after week.